
Yū Daily Ceremonial
Yū
Yū means a sense of unhurried ease. This is the matcha we reach for each morning — a blend of two spring cultivars whisked into a vivid, foaming usucha. Bright and clean with just enough body to stand alone, it is the most versatile tin in the house.
Tasting notes
✦Ships within 48 hours from Uji, Kyoto. Complimentary gift-wrapping on request.
- Cultivar
- Okumidori / Samidori blend
- Harvest
- First flush
- Shading
- 18 days
- Preparation
- Usucha (thin)
The Legend
The tea masters taught that no two bowls are ever the same — ichigo ichie, “one time, one meeting.” The grand ceremony belongs to feast days, but the spirit of it can be carried into an ordinary Tuesday morning.
Yū is the bowl for exactly that. Its name is the character for a calm, unhurried expanse of time — the breath you take before the day begins. Whisk it, stand at the window, and let one quiet minute belong only to you.

